TikTok Joins Vatsalya Everest Women’s Volleyball League as Official Entertainment Partner – A Historic Step for Nepali Women’s Sports
Kathmandu, Nepal – In a groundbreaking fusion of sports, storytelling, and digital media, TikTok has joined hands with the Vatsalya Everest Women’s Volleyball League (EWV) as the Official Entertainment Partner for its highly anticipated second edition, scheduled from September 5 to 13, 2025.
This strategic partnership marks a new era for Nepal’s national sport, propelling the EWV onto a global digital stage. As the world’s leading short-form video platform, TikTok will bring unparalleled reach, creativity, and fan engagement to the league, highlighting the power of women athletes, the emotional connection of the sport, and Nepal’s unique cultural identity.
“TikTok is delighted to partner with Vatsalya EWV. We see this as an exciting opportunity to celebrate the spirit of sports in Nepal, spotlight women athletes, and contribute to a historic opportunity of taking Nepali volleyball to a global stage,” said Umais Naveed, Content Operations Lead, South Asia at TikTok. “The league is a brave initiative that deserves global recognition — and we’re here to support it happen.”
Snevy Chapagain, CEO of Vatsalya EWV, echoed the enthusiasm: “This partnership is a game-changer. By joining hands with TikTok, we will amplify our impact and tell the story of women’s sports in Nepal like never before. This collaboration will bring empowering stories from the grassroots to audiences around the world — a powerful move towards globalization of the league.”
A Global Movement Begins
With 100+ athletes, coaches, media, and celebrities participating, the Vatsalya Everest Women’s Volleyball League is not just a tournament — it’s a movement. And with TikTok on board, the league aims to reach millions globally while igniting regional pride and youth engagement at home.
The collaboration will deliver:
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Behind-the-scenes content from players and teams
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Interactive fan challenges with hashtags like #EWVOnTikTok and #AbaPaloMahilako
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Creator collaborations with volleyball stars
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Live updates and highlights tailor-made for TikTok
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In-stadium fan zones for creating viral content
About EWV:
The Vatsalya Everest Women’s Volleyball League is Asia’s first professional women’s franchise volleyball league, sanctioned by the Nepal Volleyball Association and operated by Infinity Dreams Pvt. Ltd. The league blends competition, empowerment, and entertainment to uplift the national sport and redefine the role of women in professional athletics.
About TikTok:
TikTok is the world’s leading short-form mobile video platform with the mission to inspire creativity and bring joy. With global offices across major cities, including Los Angeles, London, Singapore, Dubai, and Tokyo, TikTok is a hub for cultural connection and storytelling. www.tiktok.com
This partnership is not just a media deal — it's a powerful step toward reshaping the future of women’s sports in Nepal and Asia. With TikTok’s digital influence and EWV’s empowering mission, the game is on — and the world is watching.
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